Aundra Thompson
About Me
https://www.linkedin.com/in/denverbusinessmarketing/
My background is data for marketing use cases and have also previously owned a marketing company for 10+ years. I am excited to start up this company to feed my creative side and connect directly with consumers.
I am a highly motivated analytics leader with extensive experience delivering:
- Market intelligence and competitive analysis
- Developing custom data strategies for clients, CRM solutions & vertical leadership
I enjoy complex problem solving, where cross teams learn & innovate. Learning and innovation is rooted in global training sessions and knowledge sharing.
I have experience from the ground up with data assets. From data-cooperatives, installs, appends, offline consumer data, DMP development, to full-stack media offerings (DSP, Ad Server, partner integrations & closed-loop measurement methodology).
• 10+ years building and leading competitive intelligence and product teams
• Focused on strategic market value
• Data partnerships & contract negotiations
• Multi-national training (UK, France, Germany, Brazil, Australia)
• Agile methodology (Scrum & Kanban)
• Certified Scrum Product Owner (CSPO)
• Lean Six Sigma Green Belt (Young & Rubicam)
• Defining organizational privacy principles – GDPR compliance, vendor risk management, OneTrust software, Privacy by Design reviews, Privacy Impact Assessments, and legal compliance training.
• Member of IAPP – studying for CIPM & CIPP certifications
• 5+ years experience working with CPOs and legal counsel across the globe